Who is Juliana? How did she do it?
JULIANA BRANDÃO was an entrepreneur before she could even spell that word. As a teen, in the countryside of Rio de Janeiro, Brazil, noticing that her friends from school craved for sweets, she started buying them at the supermarket and re-selling them at recess. As she matured, so did her clientele's necessities; she ditched the candies and started re-selling lingerie. Thinking of bringing an experience to her clients, she started offering hairstyling services as well.
While entrepreneurship was a noun written to her story out of an opportunity, to hustle is a verb that she conjugates since birth. From postponing her college dreams to take care of her sick mother and eventually losing both her and her father at a young age, to coming to America as an Au-Pair, working after hours as a bartender so she could invest in her own education at NYC’s Fashion Institute of Technology, Juliana always knew who she wanted to be.
She took - and created - every opportunity she could to earn mileage and build a network. She volunteered at NYC Fashion Week, working alongside some of the biggest designers, absorbing every piece of knowledge she had access to. She worked as a salesperson at a shoe store to see firsthand what clients looked for. And not even the pandemic would stop her. At that very hard moment, she created a momentum; a catalyst for her biggest dream to come true. In her own terms, with her own money, she finally decided to create her own brand: JULIANA HEELS.
The brand, launched in September 2020, was a hit from the get-go. Juliana presented 20 shoe models on her very first event, which was packed with influential New Yorkers and media. Word spread around and she quickly became NYC’s darling. Today, the girl from a small town of Brazil is conquering the world, much because she is an aspirational tale of success via hard-work, vision and a relentless energy to satisfy people’s desire.